Models of elliptical galaxies: NGC 3379, 4261, 4278 and 4472 . ... 1990. ... For all galaxies the rotation curves rule out isotropic velocity dispersion tensors. ... We investigate how the predicted kinematics vary as a galaxy's isophotes are varied from ``boxy'' to ``disky'' in shape merely by deforming the bulge rather than introducing a thin disk. ... In boxy galaxies the rotation velocity falls more slowly away from the equatorial plane than in the equivalent disky galaxies. ...