Issue ? 38. June 2013

Modern Business Management in the Light of negotiating with West European partners. The case of Finland

Graduate student, School of Public Administration, Lomonosov Moscow State University.
E-mail: 7748272@gmail.com

Russian society today becomes more open, and international negotiations are an integral part of a modern society. There are many aspects to the behavior of representatives of different countries. An understanding of national strengths and weaknesses must form the theoretical basis of direct negotiations.

The author focuses his research on the specifics of cross-cultural research and national styles of negotiations, as well as the analysis of the characteristics of negotiations with Finnish partners and the development of evidence-based recommendations for optimization of the negotiations.

Meeting these challenges required not only significant study of available materials both on the negotiation process and the modern business communication, and on the features of Western European and, in particular, the Finnish mentality.

Keywords

Negotiation, national characteristics, Finland, international cooperation, mentality.