Документ взят из кэша поисковой машины. Адрес оригинального документа : http://vestnik.socio.msu.ru/archive/2010/1/05.pdf Дата изменения: Mon Jan 12 15:56:49 2015 Дата индексирования: Sun Apr 10 22:32:36 2016 Кодировка:

- : .., . . , . .. (email: rasrss@mail.ru) .., . .. (e-mail: jurchenko033@rambler.ru) , , - , , Mass media, approaches to studying of mass media, socialcognitive approach, theories of active audience - : ( , , ), ( , , , , , , , ). The article gives theory and methodological analysis of new approaches in study of mass media: social-cognitive (priming theories, cultivations, distributions of innovations), and also theories of active audience (theories of use and saisfaction, game, plot and media dependence, forming of priorities, spiral of silence, an establishment news, leaders of opitions, social tutoring).