Документ взят из кэша поисковой машины. Адрес оригинального документа : http://www.socio.msu.ru/vestnik/archive/2010/1/05.pdf Дата изменения: Sun Nov 11 19:36:30 2012 Дата индексирования: Sat Feb 2 23:11:49 2013 Кодировка:

- : .., . . , . .. (email: rasrss@mail.ru) .., . .. (e-mail: jurchenko033@rambler.ru) , , - , , Mass media, approaches to studying of mass media, socialcognitive approach, theories of active audience - : ( , , ), ( , , , , , , , ). The article gives theory and methodological analysis of new approaches in study of mass media: social-cognitive (priming theories, cultivations, distributions of innovations), and also theories of active audience (theories of use and saisfaction, game, plot and media dependence, forming of priorities, spiral of silence, an establishment news, leaders of opitions, social tutoring).