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Theoretical Approaches to Identity in Contemporary Social Science Mamedov A.K., Yakushina O.I. identity, individual, society, identity construction, concepts of identity Identity and the factors influencing its construction in the contemporary society from the point of view of modern identity concepts are discussed. In contemporary society the definition and construction of the individual identity is one of the most important problems. Dynamics of choices' multiplicity, erosion of rigid traditions and norms, they challenge permanent override of individual identity; and this has an impact on the social structure of the society as whole. Most researchers agree that identity becomes a multi-leveled and flexible system as a result of pluralization and uncertainty of social life.

Abstract