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Issue ? 27. June 2011Forming the Publicity Capital in Political Positioning of the RegionYulia V. KudashovaPh.D., associate professor, Public Relations Department, Orenburg State University. The author views publicity capital as a way to increase the reputation of a region in political space. The publicity capital gives value to such intangible matters as information, reputation, positive public opinion, attractive image. As a result the region gains additional possibilities of attracting the investments. Increasing the publicity capital strengthens not only region’s image, but also its political weight.
Publicity capital, reputation, consumer cost, public opinion, image, political weight. Comments:
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