the north face outlet the United States has the potential to shine. Ford itself is cautiously optimistic about 2015 since new product launches are going to have a positive impact on Ford’s sales. sales in previous months. Remember

Are We Going Sideways Another Year

When Ford Motor (NYSE:F) released first quarter earnings at the end of April, I was a little more upbeat about the auto manufacturer than the average analyst. Ford’s first quarter earnings were not bad, really, with a net income of $924 million. True, earnings were down $65 million year over year, but the auto company has had to deal with its fair share of problems in Europe and South America. In light of economic challenges in those markets, Ford Motor presented investors with an ‘OK’ quarter.

While Europe and South America will remain challenging geographies in 2015 for Ford Motor, the United States has the potential to shine. Ford itself is cautiously optimistic about 2015 since new product launches are going to have a positive impact on Ford’s sales. sales in previous months. Remember, in February 2015 Ford Motor sold 180,383 vehicles in the United States, which reflected a year over year decrease of 1.9%. In March 2015, total vehicle sales slumped 3.4% to 235,929 compared to the year ago month. As far as I was concerned, the drop in sales was nothing to be worried about.

In April 2015, however, sales started to raise again in Ford’s most important auto market: Last month, Ford Motor sold 222,498 vehicles, which was up 5.4% year over year and a great improvement over the previous two months. Ford’s car sales increased 0.8% to 71,950, utility sales were up 14.5% to 67,300 vehicles, and truck sales increased 2.8% to 83,248.

According to Ford Motor’s own press release, Ford had the "best April sales performance since April 2006". Last month’s retail sales were up seven percent while Ford’s F Series saw an eight percent increase in retail sales.

Year to date, Ford Motor did a good job, too, and the disappointing sales growth rates from February and March are almost forgotten. In the first four months of the year, Ford Motor sold 817,161 vehicles compared against 793,884 vehicles last year. The year over year increase of 2.9% is not outstanding, but a solid rate to grow car sales at nonetheless. sales figures, I said that year to date sales were actually looking solid and that vehicle sales were likely to pick up throughout the year. This notion was based on two considerations: First, Ford is still ramping up production for the F 150 and rolling out new products. Second, car sales are also seasonal with more customers looking for new cars to buy in the spring and summer periods of the year. this year. And that could bode well for Ford’s shares.

Share performanceFord Motor’s stock is up 1% year to date, but down 1% over the last year. That’s not exactly a stunning performance. Ford Motor has also recently fallen back below $16 again a key support level.

In the absence of any meaningful, positive catalysts strong sales momentum, return to profitability in Europe/South America, share buybacks etc. , there is a looming danger that Ford Motor’s stock will indeed continue to drift sideways in 2015. auto market carries Ford Motor and investors have a lot to be optimistic about. Unfortunately, Mr. Market is constantly looking out for imperfections and problems that serve as an excuse to undervalue the auto company. Ford Motor’s problems in Europe and South America are determining the narrative, even though Ford Motor actually does a good job in its core market as Ford’s April sales numbers have just proven. While there are headwinds ahead and flat stock returns for another year are a possibility, the reward to risk ratio of an investment in Ford Motor is excellent at 8.3x forward earnings. I keep betting my chips on Ford.

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